Lanello GBP
GBP stands for Google Business Profile.
Client reporting and content management for the Lanello team. Bring website, search, business-profile and advertising performance together to understand the work delivered for each client.
What the app does
Authorized Lanello staff connect agency accounts, select each client's properties and view performance dashboards. Reports can include Google Search Console clicks and impressions, Google Analytics sessions and conversions, Business Profile interactions, and Google Ads and Local Services campaign results. Staff can prepare client reports and monthly messages from these results.
Why Google access is requested
- Reporting: read the selected Google properties, accounts and performance metrics. Advertising reporting does not change campaigns, budgets or bids.
- Client onboarding: where configured and authorized, verify website ownership, add Search Console properties, and create Analytics properties and web streams.
- Content management: a separately configured Google Drive connection reads client photo folders, creates workflow folders and archives used images. Selected photos can help generate and publish client content.
Google permissions apply to the connected Google account. Staff sign-in is separate and limited to the Lanello team. Clients do not need to grant their Google account access to view a report shared with them.
Your data and your choices
The Lanello GBP privacy policy explains what Google data the app accesses, how it is used and shared, how it is stored, and how to revoke access or request deletion. Contact info@lanello.io for support or privacy requests.